Sofia Shved
Image & Style development for women and men from a Personal Brand Expert
Image Consultant
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About Me
I’m the CEO and Founder of PR Novo - an award-winning boutique Public Relations and Personal Branding Agency based in the USA. We have worked with over 500 clients, including Fortune 500 companies. Over the years of work, I have noticed how one’s representation influences the results in life and business. That is why, I work with Personal Image.
My holistic approach to image consulting integrates the latest Fashion Trends with principles of Psychology and Personal Branding to help you discover and embrace your true self.
As a result, you get a chance to enhance or transform your Image according to your personality, goals, and style.
My holistic approach to image consulting integrates the latest Fashion Trends with principles of Psychology and Personal Branding to help you discover and embrace your true self.
As a result, you get a chance to enhance or transform your Image according to your personality, goals, and style.
If...
You don't feel like your style reflects you and serves your personal and professional goals
You have no idea how people perceive you and want to build or change your Image
You are unsure whether your current clothes fit you in terms of color and shape, as well as your personality
You have many items in your wardrobe but never know what to wear, and shopping is a stressful experience for you
Then, you're in the right place!
My services
Partial List of Available Services
Image Consultation
(on-line/off-line)
(on-line/off-line)
An extensive Image Consultation consists of two parts:
After the consultation, you will have an exact understanding of your Image and what can be changed/improved.
- Interview: During the interview part I analyse your current Image and Style. We talk about your goals, preferences, and lifestyle in order to craft the best Image strategy personally for you
- Final Result: We meet second time, and I present you with your a Guide of your Target Image and Strategy of its implementation.
After the consultation, you will have an exact understanding of your Image and what can be changed/improved.
Closet Audit
First thing to do after Image Consultation is Closet Audit. According to the Image you want to build, I help to cleanse your wardrobe of unnecessary items and keep only what works best for you. Also, I create new looks from what you currently have, giving your closet a new life.
On the basis of Audit, I create a shopping list of what needs to be updated or added, as well as upload your current items into a virtual wardrobe (a folder on your phone that will contain all the looks you have).
On the basis of Audit, I create a shopping list of what needs to be updated or added, as well as upload your current items into a virtual wardrobe (a folder on your phone that will contain all the looks you have).
Personal Shopping
Personal Shopping can last from few hours to whole day depending on the number of items you need. What does the process look like?
Personal Shopping is best combined with Image Consultation and Closet Audit prior to it.
- I do pre-shopping. When we arrive to the store, you just have to try the items on without spending hours on looking for it
- I make the route for us. All the stores we go to are planned in advance according to the items they have and the location
- The budget is planned. I know how many items you need and divide the budget accordingly, no impulsive shopping unless you want it ;)
Personal Shopping is best combined with Image Consultation and Closet Audit prior to it.
Photoshoot/Event Look Development (on-line/off-line)
Not sure what to wear for a photoshoot or an event? I will help you create a standout look that captures your personality and meets the event's dress-code. From selecting the right outfit to coordinating accessories and hair and makeup, I ensure you look and feel your absolute best for your occasion.
Full Package (Recommended)
Step 1
Image Consultation
Online or offline consultation
Presentation with your Image and Style
Recommendations
Presentation with your Image and Style
Recommendations
Step 2
Closet
Audit
Audit
Cleansing wardrobe from unnecessary items
Creating new looks with your current clothes, adding all the items to virtual wardrobe
Shopping list
Creating new looks with your current clothes, adding all the items to virtual wardrobe
Shopping list
Step 3
Personal Shopping
One full day of guided shopping
Includes pre-shopping, where I find all the items for you before you come
Adding new items to your virtual wardrobe
Includes pre-shopping, where I find all the items for you before you come
Adding new items to your virtual wardrobe
As a Result You Will
- Have a virtual wardrobe with looks that are matched with your Personality, Goals, and Lifestyle
- Receive a personalised Guide for your Personal Image and Style
- Feel confident about the way you dress and always have options of what to wear
- Achieve your goals faster by boosting Personal Image
Virtual Wardrobe Examples
Swipe to see more examples works that I've done for my Clients
Get in Touch
Describe your goals and expectations below, and I will get back to you.
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